A Well-Being Perspective on Drone Adoption by Iranian Potato Farmers

Document Type : Original Research

Authors
Mojtaba Shekarbaygi
Shahpar Geravandi
Farahnaz Rostami
Department of Agricultural Extension and Education, Faculty of Agriculture, Razi University, Kermanshah, Islamic Republic of Iran.
10.48311/jast.2026.27653
Abstract
Traditional technology acceptance models primarily focus on behavioral factors, with limited exploration of well-being perspectives. This study examines the role of technology well-being, based on the PERMA framework, in shaping the intention and adoption of drone technology among potato farmers in western Iran. Using a descriptive-correlational survey design, path analysis of a systematic sample of 234 farmers revealed that intention, engagement, social relationships, meaning, and accomplishments significantly influence drone adoption, with path coefficients of 0.85 for intention and 0.38 for acceptance. Positive emotions, however, showed no significant effect. These findings highlight the critical role of well-being in technology acceptance, offering novel insights for precision agriculture. The results suggest that policymakers should prioritize persuasive strategies to enhance farmers’ intentions, beyond merely promoting technology use. This research lays a foundation for future investigations, emphasizing technology well-being as a key driver of agricultural innovation.
Keywords
Drone technology
PERMA framework
Precision agriculture
Technology well-being
Subjects
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Journal of Agricultural Science and Technology
Volume 28, Issue 5
September and October 2026
Pages 997-1010