A Well-Being Perspective on Drone Adoption by Iranian Potato Farmers

Articles in Press

Document Type : Original Research

Authors
M. Shekarbaygi 1
S. Geravandi 1
F. Rostami 2
1 Department of agricultural extension and education, Razi university, Kermanshah, Iran
2 Department of agricultural extension and education, Razi University, Kermanshah, Iran
Abstract
Traditional technology acceptance models primarily focus on behavioral factors, with limited exploration of well-being perspectives. This study examines the role of technology well-being, based on the PERMA framework, in shaping the intention and adoption of drone technology among potato farmers in western Iran. Using a descriptive-correlational survey design, path analysis of a systematic sample of 234 farmers revealed that intention, engagement, social relationships, meaning, and accomplishments significantly influence drone adoption, with path coefficients of 0.85 for intention and 0.38 for acceptance. Positive emotions, however, showed no significant effect. These findings highlight the critical role of well-being in technology acceptance, offering novel insights for precision agriculture. The results suggest that policymakers should prioritize persuasive strategies to enhance farmers’ intentions, beyond merely promoting technology use. As one of the first studies to apply well-being theory to agricultural technology adoption, this research lays a foundation for future investigations, emphasizing technology well-being as a key driver of agricultural innovation.

Keywords

Subjects

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Journal of Agricultural Science and Technology

Articles in Press, Accepted Manuscript
Available Online from 18 October 2025