Measuring the Efficiency of Iran’s Red Meat Value Chain (BSC-AHP Model Approach)

Document Type : Original Research

Authors
1 Agricultural and Food Policy Research Department, Agricultural Planning, Economics and Rural Development Research Institute (APERDRI), Tehran, Islamic Republic of Iran.
2 Department of Agricultural Economics, Faculty of Agriculture, Ferdowsi University of Mashhad, Islamic Republic of Iran.
3 Department of Agricultural Economics, Faculty of Economics and Agricultural Development, University of Tehran, Karaj, Islamic Republic of Iran.
Abstract
Inefficiencies in Iran's red meat value chain have led to skyrocketing prices, the exclusion from the food basket of vulnerable groups, and systemic bottlenecks in production and distribution. To address this issue, this study measures the efficiency of the red meat value chain in Iran. For this purpose, value chain performance indicators were first identified using the Delphi technique by a panel of 23 experts (selected through snowball sampling) familiar with Iran's national red meat supply chain. Subsequently, these indicators were weighted by applying the Analytic Hierarchy Process (AHP) within the four perspectives of the Balanced Scorecard (BSC) framework. This study contributes by providing a comprehensive, nation-level efficiency measurement using an integrated BSC-AHP-Delphi framework, which has not been previously applied to Iran's red meat value chain. The results showed that the criteria for measuring the efficiency of Iran’s red meat value chain include 79 secondary sub-indicators, 15 sub-indicators and 3 main indicators. Also, among the BSC dimensions, executive processes, growth dimension, financial dimension and consumer dimension are important, respectively. Furthermore, the value chain efficiency in "planning processes" and "enabling processes" was evaluated as low, and in "executive processes" as medium. In addition, the main sub-indices of "design and planning of the entire chain" and "distribution and sales process" had the lowest and highest efficiency, respectively, and efficiency of entire Iran’s red meat value chain was evaluated as low. Finally, in order to increase the value chain efficiency of the examined product, it was suggested to form a "policy council for Iran’s red meat value chain".

Keywords

Subjects


1.   Acharjee, D. C., Gosh, K., Alam, G. M., Haque, M., Sayem S. M., & Hossain, M. I. (2023). Price transmission asymmetry of selected fishes in Bangladesh: An econometric and value chain analysis. Aquaculture Economics & Management, 27(4), 638-665.
2.   APERDRI. (2022). Agricultural Planning, Economics and Rural Development Research Institute. The comprehensive document on red meat production in the country.
3.   Alizadeh, P., Mohammadi, H., Shahnoushi, N., & Saghaian Nejad, S. H. (2024). Design and Simulation of Beef Value Chain in Mashhad City Using: System Dynamic Approach. Agricultural Economics, 18(1), 183-209.
4.   Bardhan, D. Sanjay, K. Shiv, K. Neeraj, K. Kumar, S. R. Rizwan, K. Talukder, S. & Mendiratta, S. K. (2019). Value chain analysis of buffalo meat (carabeef) in India. Agricultural Economics Research Review, 32, 149-163.
5.   Brewer, P., & Speh, T. (2000). Using the balanced scorecard to measure supply chain performance. Journal of Business Logistics, 21, 75-93.
6.   ChamCham, J., Mirakzade, A., & Rostami Ghobadi, F. (2021). Explaining the Effective Factors and Challenges in the Development of the Value Chain of Sheep Meat in Lorestan Province. Journal of Rural Research, 12(2), 404-417.
7.   ChamCham, J., Mirakzadeh, A. A., & Rostami Ghobadi, F. (2023). The effect of Organizational Relationship on the performance of sheep's value chain in Lorestan province. Journal of Studies in Entrepreneurship and Sustainable Agricultural Development, 10(1), 57-84.
8.   Hashemnia, M., Kalantari, K., Asadi, A., & Ganjkhanlou, M. (2023). Defining the optimal strategy(s) to improve the position of traditional livestock keepers in the red meat supply chain (Case study: the southwestern skirt of Zagros). Iranian Journal of Agricultural Economics and Development Research, 54(1), 221-239.
9.   Houshyar, S., Fehresti-Sani, M., Fatahi Ardakani, A., Bitaraf Sani, M., & Cotton, M. (2024). Comparison of sustainability in livestock supply chain. Environment, Development and Sustainability, 26(8), 21461-21485.
10.  Kakai, H., Ahmadfard J., Nourai A., & MomeniWasalian H. (2022). Investigating the role of supply chain management in competitiveness (case study: meat products in Tehran). Scientific Journal of New Research Approaches in Management and Accounting, 6(23), 894-906.
11.  Kaplan, R. S., & Norton, D. P. (1996). Using the Balanced Scorecard as a Strategic Management System. Harvard Business Review, 74 (1).
12.  Loo, R. (2002). The Delphi method: a powerful tool for strategic management, Policing: An International Journal of Police Strategies & Management, 25(4), 762-769.
13.  MAJ. (2024). Vice President of Livestock Production Affairs, Ministry of Agricultural Jihad, https://dla.maj.ir/
14.  OECD. (2023). Organization for Economic Co-operation and Development, https://data.oecd.org/agroutput/meat-consumption.htm
15.  Palouj, M., & Lavaei, R. (2020). Problem Analysis the Integrated Chain of Poultry Meat Production: A Case Study Research in Mazandaran Province. Iranian Journal of Agricultural Economics and Development Research, 51(3), 531-550.
16.  Porter, M. E. )1998). Competitive strategy: Techniques for analyzing industries and competitors, FREE Press, NY.
17.  SCI. (2024). Statistical center of Iran, https://sci.org.ir/statistical-information.
18.  Saaty, T.L. (1994), Fundamental of decision making and priority, 1st edition, RWS Publications.
19.  Valdés, R. (2024). Sustainable Food Value Chains: Approaches to Transaction Costs in Agro-Alimentary Systems of Developing Countries—A Chile Case Study. Sustainability, 16(10), 3952.
20.  Vaskó, Á. Vida, I. & Vasa, L. (2022). Opportunities within the meat supply chain in Africa—The case of beef production in Northern Ghana. PloS one, 17(1), e0260668.
21.  Zalite, G. G. Pilvere, I. Muska, A. & Kruzmetra, Z. (2021). Resilience of Meat Supply Chains during and after COVID-19 Crisis. Emerging Science Journal, 5(1), 57-66. 

Articles in Press, Accepted Manuscript
Available Online from 16 May 2026