Business and/or Pleasure - Gender (In)Equalities in Rural Tourism in Vojvodina

Authors
J. Cikic 1
T. Jovanovic 2
M. Nedeljkovic 1
1 Department of Sociology, Faculty of Philosophy, University of Novi Sad, Novi Sad, Republic of Serbia.
2 Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, Novi Sad, Republic of Serbia.
Abstract
Gender gaps limit rural women’s entrepreneurial potentials, preventing them to benefit from development activities. In this study, we assumed that there were gendered differences in rural tourism business. To examine this issue, we studied owners and employees in 57 rural tourism enterprises during the 2014 in seven districts of Vojvodina. The questionnaire with open and closed questions was used to examine main characteristics of managers and employees in rural tourism but also their perception of potentials and obstacles in rural tourism development. Results have shown gender differences in rural tourism regarding staff characteristics, motivation, business problems and knowledge, and innovation. Also, results have indicated the necessity of complementary use of qualitative and quantitative methodology in researching gender-tourism relations.

Keywords

Subjects

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Journal of Agricultural Science and Technology
Volume 20, Issue 7
November and December 2018
Pages 1341-1352