1- 2. Ph.D. Graduate, Department of Agricultural Extension and Education, School of Agriculture, Shiraz University, Shiraz, Iran.
2- 1. Ph.D. Graduate, Department of Agricultural Extension and Education, School of Agriculture, Shiraz University, Shiraz, Iran
3- 3. Assistant Professor, Department of Agricultural Extension and Education, School of Agriculture, Jiroft University, Jiroft, Iran ,mohsen.adelis@gmail.com
2- 1. Ph.D. Graduate, Department of Agricultural Extension and Education, School of Agriculture, Shiraz University, Shiraz, Iran
3- 3. Assistant Professor, Department of Agricultural Extension and Education, School of Agriculture, Jiroft University, Jiroft, Iran ,
Abstract: (340 Views)
Excessive consumption of fuel in greenhouse crops has caused irreparable damage to the environment and ultimately human health. Therefore, the present study highlights the need to change mental patterns regarding the type and method of optimal fuel consumption. The present study aimed to psychologically analyze greenhouse keepers' environmental behavior using the Theory of Planned Behavior (TPB). This study is descriptive-correlational. The statistical population of the research consisted of greenhouse cucumber growers in Kerman province, Iran (4946 people), of whom 356 were selected as a sample using the cluster sampling method. The sample size was estimated using the Karjesi and Morgan table. Data were collected using a structured and researcher-made questionnaire, and its validity and reliability (α= 0.91-0.94) were confirmed using various indices. Smart-PLS3 software was utilized to test the research hypotheses. The research findings indicated that the effects of three variables attitude, subjective norm, and perceived behavioral control on intention were statistically significant. Additionally, based on the results of structural equation modeling, intention significantly mediated the relationship between dependent and independent variables. Furthermore, the independent variables were able to account for 32% and 51% of the variance in behavioral intention and environmental behavior of greenhouse keepers in optimal fuel consumption, respectively. Given that sustained intrinsic motivation or strong intentions are necessary for maintaining long-term behavior, it is recommended that policies and programs focusing on the development and evaluation of behavioral interventions to promote fuel consumption behaviors be broadly centered on strengthening the intentions of greenhouse keepers. Under favorable conditions and with incentives, individuals are more likely to engage in optimal fuel consumption. The findings of this study provide valuable insights for government agencies, policymakers, agricultural extension and education agents, and researchers interested in devising strategies to reduce fossil fuel consumption.
Article Type: Original Research |
Subject:
Agricultural Extension and Education
Received: 2023/12/18 | Accepted: 2024/01/1
Received: 2023/12/18 | Accepted: 2024/01/1
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