1- 1School of Economics and Management, Nanjing University of Aeronautics and Astronautics, No. 29, Jiangjun Avenue, Jiangning District, Nanjing, Jiangsu Province, 212000, China2Business School, Lishui University of Zhejiang, China, Lishui University, No. 1, Xueyuan Road, Liandu District, Lishui City of Zhejiang Province, 323000, China
2- Institute of Digital Trade, Zhejiang Yuexiu University of Foreign Languages, China, 2801 Qunxian Middle Road, Yuecheng District, Shaoxing City, Zhejiang Province, 312069, China
3- Business School, Lishui University of Zhejiang, China, Lishui University, No. 1, Xueyuan Road, Liandu District, Lishui City of Zhejiang Province, 323000, China ,qinliu934@yahoo.com
2- Institute of Digital Trade, Zhejiang Yuexiu University of Foreign Languages, China, 2801 Qunxian Middle Road, Yuecheng District, Shaoxing City, Zhejiang Province, 312069, China
3- Business School, Lishui University of Zhejiang, China, Lishui University, No. 1, Xueyuan Road, Liandu District, Lishui City of Zhejiang Province, 323000, China ,
Abstract: (397 Views)
Small and mid-sized enterprises (SMEs) have played a significant role in the growth and advancement of the Chinese agriculture sector. However, these enterprises often face challenges in navigating local distribution networks, complying with regulations, and procuring local consumer products, which can hinder the marketing environment and impede economic growth. To address these issues and promote continuous business development, Chinese agriculture enterprises require effective modeling techniques that facilitate transformation to meet evolving requirements. This study proposes a game-theoretic approach, specifically the Mixed Strategy Game-Theoretic Approach (MSGTA), as a decision-making tool for enterprises facing pre-emptive changes. By analyzing oligopoly firm behavior, the MSGTA approach identifies enterprise outcomes, cooperation patterns, and price-fixing strategies, providing decision-making options and incentives within the enterprise structure. The MSGTA approach assists SMEs in the Chinese agriculture market by systematically analyzing product development stages and ensuring the effective adoption of pre-emptive changes. The efficiency of SMEs implementing the MSGTA approach is evaluated by examining statistical relationships between enterprise growth and requirements. By integrating effective modeling techniques, Chinese agriculture SMEs can adapt to changes proactively, enhance their ability to navigate local distribution networks, comply with regulations, and procure local consumer products more effectively, thereby improving the marketing environment and fostering economic growth.
Keywords: Small and mid-sized enterprises, Game-theoretic approach, Mixed Strategy Game-Theoretic Approach (MSGTA), Agriculture sector, Pre-emptive changes, Marketing environment
Article Type: Original Research |
Subject:
Agricultural Economics/Agriculture Commodity Exchange Market and Finance
Received: 2023/10/13 | Accepted: 2024/01/2 | Published: 2024/03/31
Received: 2023/10/13 | Accepted: 2024/01/2 | Published: 2024/03/31
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