Tarbiat Modares University Journal of Agricultural Science and Technology 1680-7073 28 5 2026 09 01 Greenhouse Farmers' Behavioural Intentions to Reduce Pesticide Use in Antalya-Turkiye 1049 1064 24087 10.48311/jast.2026.24087 EN Mustafa Kan Department of Agricultural Economics, Faculty of Agriculture, Kırşehir Ahi Evran University, Kırşehir, Türkiye. 0000-0001-9198-5906 Hasan Yilmaz Department of Agricultural Economics, Faculty of Agriculture, Isparta University of Applied Sciences, Isparta, Türkiye. Hasan Gökhan Dogan Department of Agricultural Economics, Faculty of Agriculture, Selçuk University, Konya, Türkiye. Merve Mürüvvet Dag Department of Agricultural Economics, Faculty of Agriculture, Isparta University of Applied Sciences, Isparta, Türkiye. Tidiani Diallo Department of Agricultural Economics, Faculty of Agriculture, Isparta University of Applied Sciences, Isparta, Türkiye. Journal Article 2025 09 16 <span lang="TR">This study investigates farmers' intentions to reduce the use of pesticides in greenhouse cultivation in Antalya Province, Turkey. Using an extended version of the Theory of Planned Behaviour (TPB), we investigated the socio-psychological factors that influence farmers' intentions to adopt more sustainable practices. Interviews with 297 farmers growing tomatoes, peppers, and eggplants revealed that, while farmers generally have a positive attitude towards reducing pesticide use, this attitude does not have a significant impact on their actual intentions. These intentions are chiefly driven by moral norms, subjective norms, and perceived behavioural control. Improving social support, creating an enabling environment, and implementing educational programmes can significantly help farmers to adopt agroecological practices. This study emphasi</span>z<span lang="TR">es the importance of understanding the social and psychological factors that influence farmers’ decisions, which is essential for developing effective strategies for environmentally friendly agriculture.</span><br><br><br> https://jast.modares.ac.ir/article_24087_5859953a451c4084472660061581b8cc.pdf