Volume 25, Issue 2 (2023)
JAST 2023, 25(2): 315-330 |
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1- Department of Management and Accounting, Industrial Management, Yazd University, Yazd, Islamic Republic of Iran.
2- Department of Horticultural Science, Faculty of Agriculture and Natural Resources, Ardakan University. P. O. Box 184, Ardakan, Islamic Republic of Iran. , hmeftahizade@ardakan.ac.ir
3- Department of Agricultural Economics, Faculty of Agriculture and Natural Resources, Ardakan University, P.O. Box 184, Ardakan, Islamic Republic of Iran.
4- Department of Management and Accounting, Business Management, Yazd University, Yazd, Islamic Republic of Iran.
2- Department of Horticultural Science, Faculty of Agriculture and Natural Resources, Ardakan University. P. O. Box 184, Ardakan, Islamic Republic of Iran. , hmeftahizade@ardakan.ac.ir
3- Department of Agricultural Economics, Faculty of Agriculture and Natural Resources, Ardakan University, P.O. Box 184, Ardakan, Islamic Republic of Iran.
4- Department of Management and Accounting, Business Management, Yazd University, Yazd, Islamic Republic of Iran.
Abstract: (933 Views)
The integration of supply chain has always been a challenge for many companies. Despite the agreement on the strategic importance of supply chain integration, limited researches have been done on the relationship between supply chain integration and its impact on performance. In this study, sample size was 75 managers and experts from agriculture supply chain sector. Hence, interpretative structural modeling and structural equation modeling were used for analyzing the data (smart PLS). The results infer that the integration of marketing and supply chain management would improve supply chain performance through some factors. The results indicated Knowledge Management (KM), Human Resource Management (HRM), Information Technology (IT), marketing planning and supply chain planning are the most important indicators in improving Guar supply chain management. The Guar supply chain performance would be improved through the relationship between IT and HRM.
Keywords: Human resource management, Knowledge management, Structural equation modeling, Supply Chain Management (SCM).
Article Type: Original Research |
Subject:
Agricultural Economics/Agriculture Marketing and Supply Chains
Received: 2021/08/6 | Accepted: 2022/03/2 | Published: 2023/03/5
Received: 2021/08/6 | Accepted: 2022/03/2 | Published: 2023/03/5
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